Bing Ad Campaigns.

While Google may be the search engine heavyweight champion, a behemoth that makes up nearly 88% of searches online, we get pretty used to hearing the question: “Who even uses Bing anymore?”

The answer is: Actually, a lot more people than you might think. And by discounting the platform and its associated advertising platforms, Bing Ads may just prove to be a major missed opportunity if you do not take advantage of it.

Statistics actually show that there are more than 441 million searches using the Bing Network in The UK alone, in fact, 21.3% of desktop searches across all search engines are on Bing.

Bing PPC is a great extension to any Google AdWords PPC campaign, as not only is the Cost per Conversion (CPA) lower thanks to less competition, this simultaneously means you are into territory not many of your competitors will be on. This means greater exposure, for less budget.

To begin with, one great feature with Bing, which is owned by Microsoft, is that it has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is actually seen on all three.

Add this to the different Ad types Bing has to offer and this platform can be very effective at driving new traffic and boosting your sales.

  • Search Network campaigns. These ads appear in text form and can show at the top of  Bing Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns. With a Display Network campaign, usually in image form, the ads appear on websites or apps that your customers visit.
  • Video campaigns. Video Campaigns are usually 6 or 15 second videos, these ads show right before or during Bing Video content.

Whether it’s to increase sales, promote a sale, build awareness or advertise a time-sensitive service, sometimes, you need your target audience to engage with your services immediately; it could be the difference between a thriving business and one that doesn’t last beyond its first year!

At Focus On Conversions we specialise in PPC marketing, with a particular focus on conversion rate optimisation, profit maximisation, and landing page analysis. So, whether you run a small local café or a large e-commerce store, our PPC marketing services can bring in new clients, raise awareness about your brand, or send sales soaring!

Unlike other PPC services, we don’t just optimise for the front-end—ad copy—instead, we also take a look at every aspect of your sales funnel—including any landing pages and web copy—to make sure you generate real revenue from your website!

It is quite possible that you will see results on your Google Ads campaign(s) on the very same day they go live. However, this is highly dependent on the level of demand of those keywords relevant to your campaign.

It is likely that your Ads will be displayed at the top of the relevant search results almost instantly, but their initial effectiveness can be dependent on a whole host of factors. This is why it is crucial for us to research, plan and properly execute your advertising campaign(s) to ensure that they works to their potential.

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The Stats.

Dedicated PPC Only Agency

Account/Campaign Audit

Get a detailed report of your account or campaigns’ flaws and opportunities to improve your performance.

Bid Optimisation

Ensuring maximum ROI for your campaign. Optimising the bids for the best hours of the day to gain maximum exposure.

Competitor Analysis

Keeping an eye on your competitors and all the current trends to ensure you stay one step ahead of the competition.

Grow your traffic

Drive potential new clients/customers to your site within hours, not months.

traffic

Increase your sales/leads

Reach your industries target audience with tailored campaigns and get more sales.

sales

1327%

Achieved ROI

Delivering a high return on investment to our clients.

#1

Wiltshire PPC Agency

Proud to be Wiltshire’s go-to PPC Agency.

100+

Businesses Supported

More than 90% of which were local businesses.

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Campaign Optimisation.

Businesses that are serious about long-term growth for their website need PPC.

At Focus On Conversions, we offer the complete PPC package, fully customisable for each website and industry to get more ad impressions, CTRs, and conversions. We aim to generate leads with compelling copy and optimising Bing Ads for targeted keywords, we leave no stone unturned when devising your PPC campaign.

With regular monitoring, daily optimisation, and our click fraud detection and prevention, you have a winning approach to generating more leads, profits, and sales for your business than ever before.

Campaign Optimisation.

Businesses that are serious about long-term growth for their website need PPC.

At Focus Web Studio, we offer the complete PPC package, fully customisable for each website and industry to get more ad impressions, CTRs, and conversions. We aim to generate leads with compelling copy and optimising Google Ads for targeted keywords, we leave no stone unturned when devising your PPC campaign.

With regular monitoring, daily optimisation, and our click fraud detection and prevention, you have a winning approach to generating more leads, profits, and sales for your business than ever before.

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Targeted Landing Pages.

Landing Pages that convert more and turn your traffic into revenue!

We use a carefully crafted landing page to increase conversions and get more out of your advertising budget. This is all possible due to the fact that a landing page is not your typical clustered webpage, it is a standalone web page, created specifically for a marketing or advertising campaign. It is the page that a visitor “lands” on after they click on a link in an ad from a search engine such as Google or Bing, social media platforms like Facebook, Instagram or Twitter, and even YouTube and other such similar places on the web.

In contrast to standard web pages, which are typically designed with many goals in mind and encourage exploration of the extended website, landing pages are designed with a single focus or goal, known as a call to action (CTA), prompting your visitors instead of leaving them to wander a site full of distractions..

It’s this dedicated focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Landing Pages

Remarketing and Retargeting.

In need of a second chance to convert? We have a solution.

If you are looking to convince a visitor that has left your website or abandoned their shopping cart? Then a remarketing PPC campaign is your perfect opportunity. Working as a subtle reminder to entice people to come back and complete a transaction.

And although statistics show that 76.6% of people abandon online shopping carts, these visitors to your website actually have potential to be high-value customers. Customers that are not to be missed out on easily.

With Focus On Conversions carefully crafted Remarketing and Retargeting PPC ads in Bing, we are able to effectively redeliver your message and showcase your products/services to previous visitors when they search on Bing and/or Yahoo. Giving you another chance at capturing that valuable conversion.

Remarketing and Retargeting.

In need of a second chance to convert? We have a solution.

If you are looking to convince a visitor that has left your website or abandoned their shopping cart? Then a remarketing PPC campaign is your perfect opportunity. Working as a subtle reminder to entice people to come back and complete a transaction.

And although statistics show that 76.6% of people abandon online shopping carts, these visitors to your website actually have potential to be high-value customers. Customers that are not to be missed out on easily.

With Focus On Conversions carefully crafted Remarketing and Retargeting PPC ads in Bing, we are able to effectively redeliver your message and showcase your products/services to previous visitors when they search on Bing and/or Yahoo. Giving you another chance at capturing that valuable conversion.

Our Bing Ads Pricing Plans.

Transparent Pricing With No Hidden Fees.

Bing PPC Starter Plan

£250+ VAT monthly
  • 1 Microsoft Advertising Campaign
  • Set Up Ad Extensions – Call, Sitelink, Location Extensions
  • Set Up Conversions
  • Targeted Keyword Research
  • Excellent Ad Copywriting To Boost CTR
  • Negative Keyword Research and Selection
  • Microsoft Advertising and Analytics Linking
  • 1 Highly Targeted Landing Page With A/B Testing Worth £199
  • View Session Recordings, Heat Maps and Form Analytics Reports

Bing PPC Pro Plan

£500+ VAT monthly
  • 3 Microsoft Advertising Campaigns
  • Setup Ad Extensions – Call, Sitelink, Location Extensions
  • Set Up Conversions
  • Targeted Keyword Research
  • Excellent Ad Copywriting To Boost CTR
  • Negative Keyword Research and Selection
  • Microsoft Advertising and Analytics Linking
  • 3 Highly Targeted Landing Page With A/B Testing Worth £597
  • View Session Recordings, Heat Maps and Form Analytics Reports

Bing PPC Ultimate Plan

£750+ VAT monthly
  • 5 Microsoft Advertising Campaigns
  • Setup Ad Extensions – Call, Sitelink, Location Extensions
  • Set Up Conversions
  • Targeted Keyword Research
  • Excellent Ad Copywriting To Boost CTR
  • Negative Keyword Research and Selection
  • Microsoft Advertising and Analytics Linking
  • 5 Highly Targeted Landing Page With A/B Testing Worth £995
  • View Session Recordings, Heat Maps and Form Analytics Reports

All prices are exclusive of your chosen ad budget.

For any bespoke PPC requirements, including a combination of two or more of our services – please contact us for a quote.

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Our Clients.

“Trusting Focus On Conversions to manage and grow our ad campaigns is one of the best decisions we could have made. The results have blown us away, we couldn’t be happier with the guys. We look forward to continued prosperity”
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