Facebook Ad Campaigns.

80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. And you might think that although there are billions of users, no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking.

Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. After all, Facebook boasts the largest user-base of any social network and one of the most engaged.

In other words, if you have an audience of any kind there’s a non-zero chance they’re active on Facebook already. Combine that with the fact that Facebook’s Detailed Interest Targeting allows you to target users based on information in their profile including “listed likes and interests, the Pages they like, apps they use, and other profile (timeline) content they’ve provided”, you’ll find the best ROI.

There are four ad formats to choose from, each depends entirely on your advertising objective.

  • Image Ads. Image ads allow you to show off your product, service or brand using a single photo and an optional footer. Driving people to destination websites or apps through high-quality and engaging visuals.
  • Video Ads. Video ads allow you to show off your product, service or brand using a video. Show off product features and draw people in with sound and motion. Upload a video that you created or create one in Ads Manager using the Video Creation Kit.
  • Carousel Ads. The carousel format lets you show two or more images and/or videos, headlines and links or calls to action in a single ad. People can scroll through the carousel by swiping on their mobile device or by clicking the arrows on their computer screen. Displaying up to ten images or videos within a single ad, each with its own link.
  • Collection Ads. The collection format includes an Instant Experience and makes it easier for people to discover, browse and purchase products and services from their phone in a visual and immersive way. Your collection ad will include a cover image or video with multiple products shown underneath. Encouraging shopping by displaying items from your product catalogue – customised for each individual. d group. Each ad group may represent a different product you want to market to the same audience, and each ad group may have a unique keyword set.

Whether it’s to increase sales, promote a sale, build awareness or advertise a time-sensitive service, sometimes, you need your target audience to engage with your services immediately; it could be the difference between a thriving business and one that doesn’t last beyond its first year!

At Focus On Conversions we specialise in PPC marketing, with a particular focus on conversion rate optimisation, profit maximisation, and landing page analysis. So, whether you run a small local café or a large e-commerce store, our PPC marketing services can bring in new clients, raise awareness about your brand, or send sales soaring!

Unlike other PPC services, we don’t just optimise for the front-end—ad copy—instead, we also take a look at every aspect of your sales funnel—including any landing pages and web copy—to make sure you generate real revenue from your website!

It is quite possible that you will see results on your Google Ads campaign(s) on the very same day they go live. However, this is highly dependent on the level of demand of those keywords relevant to your campaign.

It is likely that your Ads will be displayed at the top of the relevant search results almost instantly, but their initial effectiveness can be dependent on a whole host of factors. This is why it is crucial for us to research, plan and properly execute your advertising campaign(s) to ensure that they works to their potential.

Facebook Ads PPC
CONTACT US

The Stats.

Dedicated PPC Only Agency.

Account/Campaign Audit

Get a detailed report of your account or campaigns’ flaws and opportunities to improve your performance.

Bid Optimisation

Ensuring maximum ROI for your campaign. Optimising the bids for the best hours of the day to gain maximum exposure.

Competitor Analysis

Keeping an eye on your competitors and all the current trends to ensure you stay one step ahead of the competition.

Grow your traffic

Drive potential new clients/customers to your site within hours, not months.

traffic

Increase your sales/leads

Reach your industries target audience with tailored campaigns and get more sales.

sales

1327%

Achieved ROI

Delivering a high return on investment to our clients.

#1

Wiltshire PPC Agency

Proud to be Wiltshire’s go-to PPC Agency.

100+

Businesses Supported

More than 90% of which were local businesses.

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Campaign Optimisation.

Businesses that are serious about long-term growth for their website need PPC.

At Focus On Conversions, we offer the complete PPC package, fully customisable for each website and industry to get more ad impressions, CTRs, and conversions. We aim to generate leads with compelling copy and optimising Facebook Ads for targeted audiences, we leave no stone unturned when devising your PPC campaign.

With regular monitoring, daily optimisation, and our click fraud detection and prevention, you have a winning approach to generating more leads, profits, and sales for your business than ever before.

Campaign Optimisation.

Businesses that are serious about long-term growth for their website need PPC.

At Focus Web Studio, we offer the complete PPC package, fully customisable for each website and industry to get more ad impressions, CTRs, and conversions. We aim to generate leads with compelling copy and optimising Google Ads for targeted keywords, we leave no stone unturned when devising your PPC campaign.

With regular monitoring, daily optimisation, and our click fraud detection and prevention, you have a winning approach to generating more leads, profits, and sales for your business than ever before.

ppc image

Optimised Landing Pages.

Landing Pages that convert more and turn your traffic into revenue!

We use a carefully crafted landing page to increase conversions and get more out of your advertising budget. This is all possible due to the fact that a landing page is not your typical clustered webpage, it is a standalone web page, created specifically for a marketing or advertising campaign. It is the page that a visitor “lands” on after they click on a link in an ad from a search engine such as Google or Bing, social media platforms like Facebook, Instagram or Twitter, and even YouTube and other such similar places on the web.

In contrast to standard web pages, which are typically designed with many goals in mind and encourage exploration of the extended website, landing pages are designed with a single focus or goal, known as a call to action (CTA), prompting your visitors instead of leaving them to wander a site full of distractions..

It’s this dedicated focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Landing Pages
facebook ad

Smart Ad Targeting.

With Core Audiences, we can set specific rules for detailed ad targeting.
Allowing us to create an audience based on criteria such as age, interests, geography, and more to carefully target the perfect market audience for your business goals.

Location
We can advertise specifically in the cities, communities and countries where you want to do business.

Behaviour
Target your ads based on consumer behaviours such as prior purchases and device usage.

Demographics
Create an ad audience based on age, gender, education, job title and more. Very carefully targeting a specific audience type.

Interests
Add interests and hobbies of the people you want your ad to reach – from organic food to action films – and make your targeted ads more relevant.

Connections
Choose to include people who are connected to your Facebook Page or event, or exclude them to find new audiences.

Smart Ad Targeting.

With Core Audiences, we can set specific rules for detailed targeting and delivery.
Allowing us to create an audience based on criteria such as age, interests, geography and more to carefully target the perfect market audience for your business goals.

Location
We can advertise specifically in the cities, communities and countries where you want to do business.

Behaviour
Target your ads based on consumer behaviours such as prior purchases and device usage.

Demographics
Create an ad audience based on age, gender, education, job title and more. Very carefully targeting a specific audience type.

Interests
Add interests and hobbies of the people you want your ad to reach – from organic food to action films – and make your targeted ads more relevant.

Connections
Choose to include people who are connected to your Facebook Page or event, or exclude them to find new audiences.

facebook ad

Our Facebook Ads Pricing Plans.

Transparent Pricing With No Hidden Fees.

Facebook Ads Starter Plan

£250+ VAT monthly
  • 1 Facebook Ads Campaign
  • Facebook Event Tracking
  • Measurement and Reporting
  • Research Your Industry, Competitors and Target Audience
  • Excellent Ad Copywriting To Boost CTR
  • Build Audiences
  • A/B Testing – Creative, Audience, or Placements
  • 1 Highly Targeted Landing Page With A/B Testing Worth £199
  • View Session Recordings, Heat Maps and Form Analytics Reports

Facebook Ads Pro Plan

£500+ VAT monthly
  • 3 Facebook Ads Campaigns
  • Facebook Event Tracking
  • Measurement and Reporting
  • Research Your Industry, Competitors and Target Audience
  • Excellent Ad Copywriting To Boost CTR
  • Build Audiences
  • A/B Testing – Creative, Audience, or Placements
  • 3 Highly Targeted Landing Page With A/B Testing Worth £597
  • View Session Recordings, Heat Maps and Form Analytics Reports

Facebook Ads Ultimate Plan

£750+ VAT monthly
  • 5 Facebook Ads Campaigns
  • Facebook Event Tracking
  • Measurement and Reporting
  • Research Your Industry, Competitors and Target Audience
  • Excellent Ad Copywriting To Boost CTR
  • Build Audiences
  • A/B Testing – Creative, Audience, or Placements
  • 5 Highly Targeted Landing Page With A/B Testing Worth £995
  • View Session Recordings, Heat Maps and Form Analytics Reports

All prices are exclusive of your chosen ad budget.

For any bespoke PPC requirements, including a combination of two or more of our services – please contact us for a quote.

e-nutrition

Our Clients.

“Trusting Focus On Conversions to manage and grow our ad campaigns is one of the best decisions we could have made. The results have blown us away, we couldn’t be happier with the guys. We look forward to continued prosperity”
E-Nutrition Supplements

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