Google Ad Campaigns.

The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising.

Google Ads allows businesses to reach anyone who uses Google to search for information, products and services online. When used properly, Google Ads has the potential to send you large numbers of people who want exactly what you have to offer.

Through Google Ads your business can be displayed to customers who search for relevant terms on Google Search and Maps. You pay only for actual, measurable results, such as website clicks and business calls.

No two campaigns are exactly alike, though; in fact, there are five distinct types of Google Ads:

  • Search Network campaign. Through a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they’ll see your ad.
  • Display Network campaign. Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.
  • Shopping campaign. Through a Shopping campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.
  • Video campaign. Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.
  • App campaign. Through an App campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners and many other publishers that display app ads.

No matter what type of campaign you choose, it will likely include more than one ad group. Each ad group may represent a different product you want to market to the same audience, and each ad group may have a unique keyword set.

Whether it’s to increase sales, promote a sale, build awareness or advertise a time-sensitive service, sometimes, you need your target audience to engage with your services immediately; it could be the difference between a thriving business and one that doesn’t last beyond its first year!

At Focus On Conversions we specialise in PPC marketing, with a particular focus on conversion rate optimisation, profit maximisation, and landing page analysis. So, whether you run a small local café or a large e-commerce store, our PPC marketing services can bring in new clients, raise awareness about your brand, or send sales soaring!

Unlike other PPC services, we don’t just optimise for the front-end—ad copy—instead, we also take a look at every aspect of your sales funnel—including any landing pages and web copy—to make sure you generate real revenue from your website!

It is quite possible that you will see results on your Google Ads campaign(s) on the very same day they go live. However, this is highly dependent on the level of demand of those keywords relevant to your campaign.

It is likely that your Ads will be displayed at the top of the relevant search results almost instantly, but their initial effectiveness can be dependent on a whole host of factors. This is why it is crucial for us to research, plan and properly execute your advertising campaign(s) to ensure that they works to their potential.

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The Stats.

Dedicated PPC Only Agency

Account/Campaign Audit

Get a detailed report of your account or campaigns’ flaws and opportunities to improve your performance.

Bid Optimisation

Ensuring maximum ROI for your campaign. Optimising the bids for the best hours of the day to gain maximum exposure.

Competitor Analysis

Keeping an eye on your competitors and all the current trends to ensure you stay one step ahead of the competition.

Grow your traffic

Drive potential new clients/customers to your site within hours, not months.

traffic

Increase your sales/leads

Reach your industries target audience with tailored campaigns and get more sales.

sales

1327%

Achieved ROI

Delivering a high return on investment to our clients.

#1

Wiltshire PPC Agency

Proud to be Wiltshire’s go-to PPC Agency.

100+

Businesses Supported

More than 90% of which were local businesses.

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Campaign Optimisation.

Businesses that are serious about long-term growth for their website need PPC.

At Focus On Conversions, we offer the complete PPC package, fully customisable for each website and industry to get more ad impressions, CTRs, and conversions. We aim to generate leads with compelling copy and optimising Google Ads for targeted keywords, we leave no stone unturned when devising your PPC campaign.

With regular monitoring, daily optimisation, and our click fraud detection and prevention, you have a winning approach to generating more leads, profits, and sales for your business than ever before.

Campaign Optimisation.

Businesses that are serious about long-term growth for their website need PPC.

At Focus Web Studio, we offer the complete PPC package, fully customisable for each website and industry to get more ad impressions, CTRs, and conversions. We aim to generate leads with compelling copy and optimising Google Ads for targeted keywords, we leave no stone unturned when devising your PPC campaign.

With regular monitoring, daily optimisation, and our click fraud detection and prevention, you have a winning approach to generating more leads, profits, and sales for your business than ever before.

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Targeted Landing Pages.

Landing Pages that convert more and turn your traffic into revenue!

We use a carefully crafted landing page to increase conversions and get more out of your advertising budget. This is all possible due to the fact that a landing page is not your typical clustered webpage, it is a standalone web page, created specifically for a marketing or advertising campaign. It is the page that a visitor “lands” on after they click on a link in an ad from a search engine such as Google or Bing, social media platforms like Facebook, Instagram or Twitter, and even YouTube and other such similar places on the web.

In contrast to standard web pages, which are typically designed with many goals in mind and encourage exploration of the extended website, landing pages are designed with a single focus or goal, known as a call to action (CTA), prompting your visitors instead of leaving them to wander a site full of distractions..

It’s this dedicated focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Landing Pages

Remarketing and Retargeting.

Driving repeat traffic to your website from an already known audience! 

Remarketing and retargeting campaigns give us the chance to carefully advertise to customers which have already interacted with specific products/services or visited specific pages on your site. By using this type of campaign we are able to keep your brand in front of prospects long after they have left your website.

Campaigns like this are especially effective since the people you’re advertising to have already shown genuine interest in your brand—they just may need a little extra push.

At Focus On Conversions we develop a retargeting strategy that aims to reignite the interest of these current prospects and move them further down the marketing funnel. From audience segmentation to writing ad copy and designing creatives, we ensure your campaign is optimised for conversions.

Remarketing and Retargeting.

Driving repeat traffic to your website from an already known audience! 

Remarketing and retargeting campaigns give us the chance to carefully advertise to customers which have already interacted with specific products/services or visited specific pages on your site. By using this type of campaign we are able to keep your brand in front of prospects long after they have left your website.

Campaigns like this are especially effective since the people you’re advertising to have already shown genuine interest in your brand—they just may need a little extra push.

At Focus On Conversions we develop a retargeting strategy that aims to reignite the interest of these current prospects and move them further down the marketing funnel. From audience segmentation to writing ad copy and designing creatives, we ensure your campaign is optimised for conversions.

Our Google Ads Pricing Plans.

Transparent Pricing With No Hidden Fees.

Google PPC Starter Plan

£250+ VAT monthly
  • 1 Google Ads Campaign
  • Set Up Ad Extensions – Call, Sitelink, Location Extensions
  • Set Up Conversions
  • Targeted Keyword Research
  • Excellent Ad Copywriting To Boost CTR
  • Negative Keyword Research and Selection
  • Adwords and Analytics Linking
  • 1 Highly Targeted Landing Page With A/B Testing Worth £199
  • View Session Recordings, Heat Maps and Form Analytics Reports

Google PPC Pro Plan

£500+ VAT monthly
  • 3 Google Ads Campaigns
  • Setup Ad Extensions – Call, Sitelink, Location Extensions
  • Set Up Conversions
  • Targeted Keyword Research
  • Excellent Ad Copywriting To Boost CTR
  • Negative Keyword Research and Selection
  • Adwords and Analytics Linking
  • 3 Highly Targeted Landing Page With A/B Testing Worth £597
  • View Session Recordings, Heat Maps and Form Analytics Reports

Google PPC Ultimate Plan

£750+ VAT monthly
  • 5 Google Ads Campaigns
  • Setup Ad Extensions – Call, Sitelink, Location Extensions
  • Set Up Conversions
  • Targeted Keyword Research
  • Excellent Ad Copywriting To Boost CTR
  • Negative Keyword Research and Selection
  • Adwords and Analytics Linking
  • 5 Highly Targeted Landing Page With A/B Testing Worth £995
  • View Session Recordings, Heat Maps and Form Analytics Reports

All prices are exclusive of your chosen ad budget.

For any bespoke PPC requirements, including a combination of two or more of our services – please contact us for a quote.

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Our Clients.

“Trusting Focus On Conversions to manage and grow our ad campaigns is one of the best decisions we could have made. The results have blown us away, we couldn’t be happier with the guys. We look forward to continued prosperity”
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